Tue, 25 Aug 2009 13:39:00 GMT

Some Words Bare Repeating

When I was in elementary school we had a special speaker come. He was a story teller who had an odd trait. He would repeat everything he said three times. Finally, he explained this to us. He said the first time was so that we would hear it, the second time was so we would listen, and the third was so that we would remember it. He repeated the explanation three times and needless to say, I never forgot it.

Marketers have the same sort of goal as that story teller. They want you to remember what they tell you so that you will use that information when you make a purchase. It used to be true that they could do that directly through advertisements. That is no longer the case anymore, since very few people let a marketer get past the hear stage. Seth Godin's concept of permission marketing is one example of a way to bridge the gap from hearing to listening and the purple cow is a great way to get that permission. The next gap is covered by the idea virus of your purple cow.

You as a marketer are not the person who will make people remember your product. Direct advertisements do not work. The only thing you can do is get people to listen. Once you have done that, the people who have listened will make others remember for you.

If you want to learn more about the purple cow and ideas that spread you can check out my notebooks section where I'm currently taking notes on Seth Godin's Purple Cow.

Mon, 24 Aug 2009 15:53:00 GMT

Reading List

I just wanted to write a quick post and let everyone who is following this know that I have updated the notebooks section with books that I am planning to read. If you have a suggestion of a book that I should read and write up notes for, leave me a comment. If it sounds like something I am interested in I may add it.

Sat, 22 Aug 2009 14:58:00 GMT


I watched a wonderful video post on Charlie Hoehn's blog where he describes how he takes notes on every book he reads. It allows him to have the best knowledge from dozens of writers nearby and on hand in his trusty notebook. I really like this idea. I have read quite a few books that were amazing and invaluable in helping me be the person I am today.

I'm a bit more technically minded than Mr. Hoehn though, so I've decided to use evernote.com to record all of my notes. The side benefit of this is that I can also share these notebooks with the world. Each of my notebooks will be categorized by topic (eg, marketing, fitness, etc...) and each note in the notebook will reference a different book. Currently I have a marketing notebook and the first book that I've started this process for is Seth Godin's Purple Cow.

You can access my marketing notebook here.
My list of note books can be accessed here.